Author name: Rosen Georgiev

When a private equity firm evaluates a company, the website rarely gets the attention it deserves. Most diligence teams focus on financials, product, customer concentration, churn, and GTM performance. The website is treated as a marketing asset, not an operational one. But in mid‑market companies, WordPress often plays a much bigger role than people realize.

When a private equity firm acquires a company, the first 100 days set the tone for the entire hold period. The investment thesis may look strong, but the real work begins once the deal closes. Top-performing PE firms know that early wins come from fixing the operational foundations that influence revenue, margins, and execution speed.